Ask More

About the Author

Frank Sesno is a distinguished journalist, former CNN anchor, and director of the School of Media and Public Affairs at The George Washington University. Throughout his career, he has interviewed global leaders, including five U.S. presidents, and covered significant historical events. Sesno's experience has shaped his belief in the power of questions, which he explores in his book "Ask More: The Power of Questions to Open Doors, Uncover Solutions, and Spark Change." His work emphasizes the critical role of inquiry in journalism, leadership, and everyday life.

Main Idea

"Ask More" revolves around the concept that asking the right questions is a fundamental skill that can unlock potential, foster understanding, and drive change. Sesno categorizes questions into eleven types, each serving a unique purpose. These questions range from diagnostic to strategic, empathetic to confrontational, and creative to legacy-focused. The book argues that in a world filled with quick answers and superficial interactions, the ability to ask deep, meaningful questions is more valuable than ever. Sesno's insights encourage readers to listen more, assert less, and use questions as tools for growth and discovery.

Table of Contents

• Introduction: The Art of Inquiry
• The General's Charge: Strategic Questions
• Something’s Not Right: Diagnostic Questions
• From The Inside Out: Empathy Questions
• The Gentle Interrogator: Bridging Questions
• For The Record: Confrontational Questions
• Imagine This: Creativity Questions
• The Solvable Problem: Mission Questions
• Into The Unknown: Scientific Questions
• The Edison Test: Interview Questions
• The Inspired Host: Entertaining Questions
• Lessons for Life: Legacy Questions

Introduction: The Art of Inquiry

Sesno begins by highlighting the overlooked power of questions. He notes that while society often values quick answers, questions are the true drivers of progress and understanding. He emphasizes the need for a shift from a culture of assertion to one of inquiry, where asking the right questions can lead to deeper insights and solutions. Sesno argues that this skill is essential not only for journalists but for everyone, from leaders to everyday individuals.

The General's Charge: Strategic Questions

Strategic questions focus on long-term goals and big-picture thinking. They are crucial in planning and decision-making processes, particularly in times of uncertainty or crisis. Sesno uses the example of Colin Powell during the First Iraq War, where strategic questioning helped define clear, achievable objectives. These questions include considerations of risks, costs, opportunities, and potential consequences.

"Strategy, by definition, is about making complex decisions under uncertainty, with substantive, long-term consequences." - Frank Sesno

Strategic questions help leaders and organizations align their actions with their overarching mission. They prompt us to consider the broader implications of our choices and to think ahead.