Brand With Purpose

About the Author

Ivan Estrada is an inspirational business leader and highly ranked real estate broker with extensive experience in the industries of real estate and finance. He is a top producer in the Los Angeles metro area, with a thriving team in residential and commercial properties. Ivan is part of a selected cohort of top entrepreneurs for the Stanford Latino Entrepreneurship Initiative. He is a sought-after public speaker on topics of branding and marketing, personal development, and real estate by organizations such as Inman, California Association of Realtors, and The Real Deal. Ivan's journey from a humble background to becoming a top producer in a competitive market is a testament to his dedication, strategic thinking, and commitment to personal growth.

Main Idea

The core of "Brand With Purpose" is to help individuals and businesses build impactful brands by discovering and staying true to their authentic selves. Ivan Estrada emphasizes that a brand's success is deeply rooted in the personal passion and unique story of its creator. By embracing your true self and effectively communicating your essence, you can create a brand that resonates with your audience and leaves a lasting legacy. The book guides readers through a process of self-reflection, strategic thinking, and practical steps to build a brand that is not just profitable, but purposeful.

Table of Contents

1. Introduction
2. What’s Your Story?
3. Be Bold and Different
4. Authenticity
5. Invest in Yourself
6. Personalizing Video
7. Social Media Influence
8. Building a Team, Expanding Your Brand
9. Finding Your Creativity: Be Inspired
10. Collaborations and Relationships
11. Networking and Philanthropy
12. Conclusion: How to Pivot

Introduction

Ivan Estrada begins "Brand With Purpose" by introducing the concept of branding with a deep sense of purpose. He explains that having purpose is akin to having an internal drive, a fire that fuels one's passion and efforts. Estrada emphasizes that this sense of purpose is not just about the big goals but also the smaller, daily motivations that collectively drive an individual's journey. He writes,

"Having purpose is having an internal drive, sensing that fire inside, that oxygen that makes you feel truly alive."

Estrada contrasts purposeful branding with aimless efforts, highlighting that without a clear purpose, branding can feel inauthentic and disconnected. He invites readers to embark on a journey of self-discovery to uncover their true purpose and use it to guide their branding efforts. This journey involves soul-searching and honesty to reveal hidden aspects of oneself and one's story.

What’s Your Story?

Everyone has a story, and according to Estrada, this personal narrative is the foundation of an authentic brand. He encourages readers to reflect on their childhood strengths and experiences, as these elements often shape one's core values and passions. By examining these early influences, individuals can uncover the authenticity that builds trust with their audience.

Estrada asserts that a brand's purpose can evolve from a single moment or experience, often starting small and growing over time. He explains that one's story can serve as a powerful tool for creating a brand that resonates on a deeper level with a community. He writes,

"Your purpose can come from one moment or experience, and it can start with a smaller project that repeats and makes a bigger impact as you grow it."

To illustrate the importance of personal stories, consider these examples: