Breakthrough Business Results with MVT

About the Author

Charles Holland, Ph.D., developed the Multivariable Testing (MVT) process in a nuclear weapons plant to solve critical problems using advanced statistics. In 1982, at the urging of quality guru W. Edwards Deming, Holland founded QualPro, an MVT training and consulting firm. Over the last two decades, QualPro consultants have assisted clients in implementing MVT at more than 1,000 companies, including many of the Fortune 500. Many clients have improved business results directly linked to MVT valued in the hundreds of millions of dollars. QualPro conducts seminars on MVT throughout the U.S., and its work has been profiled in most major business publications.

David Cochran is Vice President of Operations for QualPro. His role involves overseeing the implementation of MVT in various client projects, ensuring that the methodology is applied effectively to achieve breakthrough results.

Main Idea

"Breakthrough Business Results With MVT" provides a detailed explanation of how Multivariable Testing (MVT) can be used as a revolutionary method for business improvement. MVT is described as a powerful, fast, and inexpensive way to test the real-world effects of numerous business improvement ideas simultaneously. This method allows organizations to identify which ideas are most effective, thereby eliminating guesswork and enhancing decision-making based on statistically valid data.

Table of Contents

• Introduction to Multivariable Testing (MVT)
• The Power of MVT
• How MVT Works
• Using MVT to Increase Sales, Cut Costs, and Improve Customer Satisfaction
• Improved Organizational Culture
• Implementing an MVT Business Improvement Project in Your Company
• Case Studies
• The Four Phases of Using MVT to Spread Breakthrough Results Throughout Your Company
• The Payoff

Introduction to Multivariable Testing (MVT)

Every executive wants the same thing: improved results, whether it be more profit, less cost, better quality, or higher customer satisfaction. But what business improvement ideas will produce these results? "Breakthrough Business Results With MVT" introduces Multivariable Testing (MVT) as the solution. This method uses advanced statistics to test the real-world effects of dozens of business improvement ideas simultaneously, discover the synergies between them, and identify those ideas that are the most powerful and profitable under real-world conditions.

"Testing ideas one at a time is too slow and too expensive - and it doesn't always give managers the direction they need." - Charles Holland

The Power of MVT

The book makes an audacious claim: Multivariable Testing (MVT) is the greatest business improvement methodology ever devised. With over 150,000 business improvement ideas tested over the past three decades, QualPro has found that most business ideas do not work. The experience of over 1,000 companies shows that no matter the source, 75 percent of their ideas will not improve results, and nobody can accurately predict which 25 percent are the most powerful ideas. The only way to avoid making guesses at which ideas and solutions will make the biggest impact on your organization's performance is to test them. MVT offers a powerful, inexpensive, efficient way to do so.