Broken to Better

About the Author

Michael Kurland, the CEO of Branded Group, is a distinguished entrepreneur known for his innovative leadership style and commitment to creating purpose-driven business cultures. His journey from selling everything he owned to starting a new business in a different state showcases his fearless approach and relentless determination. With a wealth of experience distilled into his book "Broken to Better: 13 Ways Not to Fail at Life and Leadership," Kurland shares his triumphs and setbacks, offering valuable insights into building a successful and sustainable business.

Main Idea

"Broken to Better" is a guide for business leaders striving to improve in all facets of their life and work. Kurland presents 13 principles that encapsulate his entrepreneurial journey, emphasizing the importance of emotional intelligence, empathy, and a purpose-driven approach. These principles serve as a roadmap for creating a nurturing and empowering work environment, fostering personal growth, and achieving organizational success.

Table of Contents

1. Be Connected
2. Be Teachable
3. Be Fearless
4. Be People-Centric
5. Be Future-Driven
6. Be Purposeful
7. Be Engaging
8. Be Profitable
9. Be Service-Oriented
10. Be Efficient
11. Be Generous
12. Be Inspiring
13. Be Better

Analyzing and Explaining Each Idea

Be Connected

Launching and growing a business requires a robust network of support. Kurland emphasizes the necessity of building connections and seeking help from a diverse group of advisors, including lawyers, bankers, accountants, and trusted colleagues. This internal "board of directors" can provide critical guidance and support throughout various stages of business development.

“If you think you can do it on your own, you will quickly learn that is a recipe for feeling frustrated and overwhelmed.” - Michael Kurland

• Show up well and communicate effectively.
• Expand your horizons and dive into digital connections.
• Guard your reputation and be prepared to fail.

Kurland provides practical tips on how to expand your network, communicate effectively, and prepare for potential failures. He suggests showing up well, communicating and listening attentively, knowing what you want, and expanding your horizons. Digital connections are also emphasized as a modern necessity for networking and growth.

Be Teachable

Kurland stresses the importance of being open to learning and mentorship. Having experienced business owners as mentors can help new entrepreneurs avoid common pitfalls and accelerate their growth. Being teachable means being open-minded, gathering and prioritizing questions, and expecting change as part of the journey.

“There are so many tasks you have to do when you start a business, and most of the time, you don’t know what you don’t know.” - Michael Kurland

• Find mentors with complementary skills.
• Understand your responsibilities as a mentee.
• Embrace change and be open to new ideas.

He advises finding two to three mentors who can provide valuable insights into various aspects of running a business. It's important to be open-minded, gather and prioritize questions, and find mentors with complementary skills. Understanding your responsibilities and expecting change are also crucial for growth and success.

Be Fearless

Starting a new business can be daunting, but fear should not hinder progress. Kurland advises entrepreneurs to check their fear at the door and approach challenges with confidence and informed decision-making. Knowing who you are and understanding your “why” are crucial steps in overcoming fear.