Changeology

About the Author

Dr. John C. Norcross is a professor of psychology, clinical psychologist, and internationally renowned expert on behavior change. With over 30 years of research and more than 300 publications, he has profoundly influenced the fields of mental health and personal development. His work has been translated into dozens of languages, reflecting his global impact.

Dr. Norcross has dedicated his career to understanding the science of self-change. His consulting roles with organizations like the National Institutes of Mental Health and leading healthcare companies highlight his commitment to applying science to help individuals overcome challenges and achieve personal growth.

Main Idea

Changeology presents a scientifically proven five-step formula to achieve lasting personal change. Unlike many self-help approaches, this method is rooted in decades of behavioral research, ensuring a reliable framework for overcoming bad habits, achieving new goals, and creating a life of satisfaction and growth.