Coach Builder

About the Author

Donald Miller is a renowned speaker, author, and business leader known for his expertise in brand messaging and marketing strategies. His work primarily focuses on helping businesses and individuals communicate their value propositions clearly and effectively. Miller's previous bestsellers include "Building a StoryBrand" and "Marketing Made Simple," both of which have helped countless entrepreneurs and business leaders grow their enterprises through powerful storytelling and marketing techniques.

Main Idea

"Coach Builder: How to Turn Your Expertise Into a Profitable Coaching Career" by Donald Miller is a comprehensive guide designed to help individuals leverage their expertise to create a thriving coaching business. The book outlines eight actionable steps to build and grow a coaching practice that can generate substantial income while providing immense value to clients. By following these steps, aspiring coaches can develop a robust business model that not only sustains but scales, potentially reaching six-figure revenues within the first year.

Table of Contents

1. Create a Menu of Products You Can Sell to Clients
2. Create and Manage a Potential Client List
3. Get Your Website and Sales Pitch Right
4. Learn to Write Great Emails That Close the Deal
5. Map Your Client Journey by Creating a Marketing and Product Ladder
6. Establish Realistic Goals and Accomplish Those Goals
7. Build or Join a Coaching Community That Will Help You Grow Yourself and Your Business
8. Master the Soft Skills of Coaching

Create a Menu of Products You Can Sell to Clients

In order to grow a successful coaching business, it is essential to offer a variety of products that deliver clear value at premium prices. Miller emphasizes the importance of creating a "menu" of coaching products, which allows clients to select the services that best meet their needs. These products should address specific problems and provide tangible solutions, ensuring clients see a return on their investment.

"People are willing to invest in something that will get them a financial return on their investment. Our job as coaches is to create products that offer tangible value." – Donald Miller

Potential coaching products include:

• Small Business Optimization Program
• Management and Operations Overhaul
• The How to Close Big Sales Workshop
• Double Your Sales Transformation Program
• Leadership Alignment Workshop

Identifying Client Needs

Understanding what frustrates your clients and offering solutions to those frustrations is crucial. Miller advises creating one flagship product that you promote extensively, while also building out a broader product menu to cater to different client needs. This approach not only attracts clients but also provides multiple revenue streams.

Create and Manage a Potential Client List

A critical component of growing a coaching business is building and managing a list of potential clients. According to Miller, this starts with simply telling people you are a coach and leveraging your existing network. Creating a customer relationship management (CRM) system helps in nurturing these leads and converting them into paying clients.

"Creating a list of potential clients and staying in communication with those contacts is critical to growing a coaching business." – Donald Miller