Cold Email Manifesto

About the Author

Alex Berman is a seasoned entrepreneur and the co-founder of Experiment 27, a company specializing in generating high-quality leads through cold email campaigns. With a background in sales and marketing, Berman has made a name for himself by helping businesses scale through innovative outbound strategies.

Robert Indries is a prolific business strategist and the CEO of Wesrom, a global technology and marketing company. Indries has extensive experience in business development and has consulted for numerous companies, helping them achieve exponential growth through effective marketing techniques.

Main Idea

The "Cold Email Manifesto" by Alex Berman and Robert Indries unveils the secret weapon of cold emailing to revolutionize how businesses generate leads and increase sales. This book provides a comprehensive guide to crafting the perfect cold email, building a proficient sales team, and using outbound marketing to drive business growth. Through actionable insights and expert advice, the authors demonstrate how cold emails can transform a company’s outreach strategy and significantly boost its revenue.

Table of Contents

• Introduction: Starting from Scratch
• Chapter 1: My Dad Was the Cold Call King
• Chapter 2: Making Cold Email Work
• Chapter 3: The Pre-Work
• Chapter 4: Lead Generation
• Chapter 5: The Perfect Cold Email
• Chapter 6: Hit Send
• Chapter 7: Building a Team of Rockstars
• Chapter 8: Leading Your Team to Victory
• Chapter 9: Other Uses for Cold Email
• Conclusion: Where to Go From Here

Introduction: Starting from Scratch

One of the most common mistakes companies make is relying too heavily on referrals, which can severely limit their growth potential. The solution lies in outbound marketing, particularly cold emailing, which can help businesses scale effectively without heavy advertising costs.

"You don’t need to spend money on advertising. You can do this for free. All you have to do is get the process right." - Alex Berman

Cold email, often misunderstood as spam, can be a powerful tool when used correctly. By targeting potential customers with personalized, high-quality emails, businesses can significantly improve their outreach and conversion rates.

Chapter 1: My Dad Was the Cold Call King

Alex Berman shares his early experiences with sales, influenced by his father's success with cold calls. However, he emphasizes that cold calling is now less effective than cold emailing. The efficiency of reaching out to hundreds of potential clients via email far outweighs the traditional cold call approach.

"Instead of cold calling Coca-Cola, which might have been one out of 100 calls that even connected that day, I can instead email 100 similar companies, and book 4 to 8 meetings in a few hours." - Alex Berman

Berman explains the evolution of his strategy, moving from cold calls to a more targeted cold email approach. By focusing on potential clients who are more likely to respond, businesses can maximize their efforts and achieve better results.