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    Courageous Cultures

    How to Build Teams of Microinnovators, Problem Solvers, and Customer Advocates

    By Karin Hurt,

    Published 07/2020



    About the Author

    Karin Hurt is the founder and CEO of Let’s Grow Leaders, an international training company renowned for its innovative approaches to leadership development. With over two decades of experience in sales, customer service, and human resources, she brings a wealth of practical insights into how organizations can build effective leadership cultures. Karin is also a former Verizon Wireless executive, where she honed her skills in managing large teams and driving performance. Her contributions to the field have earned her recognition as one of Inc.’s 100 Great Leadership Speakers.

    David Dye is the president of Let’s Grow Leaders and a seasoned expert in leadership and organizational development. His background as a former executive and elected official gives him a unique perspective on the challenges leaders face in balancing performance with humanity. David is known for his practical leadership advice that leaders can implement immediately to see results. Together, Karin and David co-authored "Courageous Cultures: How to Build Teams of Microinnovators, Problem Solvers, & Customer Advocates," a book that explores how to create a workplace culture that fosters innovation, problem-solving, and customer advocacy.

    Main Idea

    "Courageous Cultures" by Karin Hurt and David Dye focuses on building organizational cultures where employees feel empowered to speak up, share ideas, and take action. The authors argue that in a world of rapid change and complexity, companies that foster a Courageous Culture—where the default is to contribute rather than stay silent—gain a competitive advantage. Such cultures are not just about employee engagement but about creating an environment where everyone feels responsible for the organization’s success. The book provides practical strategies and tools for leaders to cultivate these cultures, emphasizing the importance of clarity, curiosity, and responsive leadership.

    Table of Contents

    • Introduction: The Need for Courageous Cultures
    • What Is a Courageous Culture?
    • How Courage Works—According to Research
    • Overcoming Courage Crushers
    • Navigating the Narrative
    • Creating Clarity
    • Cultivating Curiosity
    • Responding with Regard
    • Practicing the Principle
    • Galvanizing the Genius
    • Conclusion: The Path Forward

    What Is a Courageous Culture?

    A Courageous Culture is one where "people like us do things like this," a phrase that emphasizes shared values and behaviors within an organization. In such cultures, employees are not just encouraged but expected to speak up and share their ideas. This environment fosters teams of Microinnovators, Problem Solvers, and Customer Advocates:

    • Microinnovators are employees who continually seek small, incremental improvements in their work and the organization. They ask questions like, "How can we make this process faster, more efficient, or more enjoyable?"
    • Problem Solvers focus on identifying and addressing issues. They see the organization as their own and are proactive in finding solutions to challenges, rather than waiting for others to act.
    • Customer Advocates are those who view the organization from the customer’s perspective. They advocate for the customer’s needs and strive to enhance the customer experience at every touchpoint.

    The authors emphasize that a Courageous Culture is crucial for organizations to adapt and thrive in a rapidly changing world. It’s about creating an environment where every employee feels they have a voice and can make a difference.

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