Elevate

About the Author

Rich Horwath is the founder and CEO of the Strategic Thinking Institute, renowned for his expertise in strategy and leadership development. He is a New York Times and Wall Street Journal bestselling author, whose work has helped thousands of managers worldwide enhance their strategic thinking capabilities. A former chief strategy officer and professor of strategy, Horwath is widely regarded as a leading voice in the field of strategy and innovation.

His book, Elevate: The Three Disciplines of Advanced Strategic Thinking, breaks down complex strategic principles into actionable insights, guiding leaders to achieve sustainable growth and innovation in their organizations.

Main Idea

Elevate presents a framework for advanced strategic thinking, comprising three core disciplines: Coalesce (bringing insights together to create innovative business models), Compete (developing strategies to achieve competitive advantage), and Champion (leading others to think and act strategically). Horwath argues that leaders must rise above day-to-day operations, adopting a higher vantage point to identify opportunities and navigate challenges. By mastering these disciplines, managers can drive long-term success and inspire their teams to achieve extraordinary outcomes.