Goliath’s Revenge

About the Authors

Todd Hewlin is a Managing Director at TCG Advisors, a leading growth strategy firm in Silicon Valley. Renowned for his expertise in digitization and business model innovation, Hewlin has co-authored several books, including "Consumption Economics" and "B4B." He is also a sought-after speaker at major industry events, sharing his insights on digital transformation and corporate strategy.

Scott Snyder is a Partner at Heidrick Consulting and a recognized thought leader on digital transformation and innovation. As a Senior Fellow at the Wharton School, Snyder has founded three startups and held leadership positions at GE, Lockheed Martin, and the venture firm Safeguard. His extensive experience in digital strategy and innovation makes him a valuable voice in guiding companies through digital disruption.

Main Idea

"Goliath's Revenge: How Established Companies Turn the Tables on Digital Disruptors" challenges the common narrative that agile newcomers from Silicon Valley are destined to dethrone established giants. Instead, Todd Hewlin and Scott Snyder present a framework for established companies to leverage their unique strengths to reclaim their leadership positions. By adopting six new rules of innovation, these companies can transition from defending against disruptors to becoming disruptors themselves. The book offers a roadmap for navigating the challenges of digital transformation and achieving long-term success.

Table of Contents

1. Introduction
2. The Six Rules of Goliath's Revenge
3. The Importance of Crown Jewels
4. Big I and Little I Innovation
5. Accelerating Innovation Networks
6. Valuing Talent Over Technology
7. Reframing Your Purpose
8. The Incumbent's Advantage
9. Conclusion

Introduction

In today's digital era, the narrative of disruption often paints a picture of agile, innovative newcomers from Silicon Valley toppling established giants. However, the story is shifting. "Goliath's Revenge" posits that established businesses can harness their unique strengths to reclaim their dominance. This shift requires a fundamental change in strategy, moving from defense to offense. Hewlin and Snyder emphasize that by embracing the right mindset and leveraging their inherent advantages, established companies can turn the tables on digital disruptors and secure their leadership positions in the digital age.

The Six Rules of Goliath's Revenge

The core of "Goliath's Revenge" revolves around six rules that guide established companies in their quest to become disruptors. These rules provide a strategic framework for navigating the complexities of digital transformation and achieving long-term success.