How

About the Author

Dov Seidman is a renowned thought leader and the founder, chairman, and CEO of LRN Inc., a company dedicated to helping organizations build strong ethical cultures. Seidman’s work focuses on the critical role that values and ethical behavior play in achieving long-term success in business and life. His insights are deeply influenced by his educational background in philosophy and law, as well as his practical experience in guiding companies like Disney, 3M, and eBay towards principled operations. Seidman is also a frequent speaker on the topics of leadership and ethics, making him a respected voice in the field.

Main Idea

In his book "HOW: Why HOW We Do Anything Means Everything... in Business (and in Life)", Dov Seidman explores the concept that in today’s interconnected and transparent world, the manner in which we conduct ourselves—our "HOWs"—has become more significant than the actual actions or products ("WHATs") we deliver. Seidman argues that while products and services can be easily replicated, the unique behaviors, values, and ethics of individuals and organizations are the true differentiators. The book delves into the implications of living in a hyperconnected age, where transparency is the norm and trust is paramount. Seidman posits that a shift from a rules-based approach to a values-based approach is essential for sustained success and meaningful impact.

Table of Contents

• Introduction
• The Transparent, Hyperconnected World
• The Certainty Gap and Trust
• Outbehaving the Competition
• From Can to Should
• The Importance of Culture
• Self-Governance and Its Benefits
• Reputation in a Transparent World
• Conclusion

The Transparent, Hyperconnected World

Seidman begins by describing the technological advances that have led to a hyperconnected world, one where information flows freely and transparency is unavoidable. This transparency demands that individuals and organizations act with integrity, as almost every aspect of their behavior can be scrutinized. Seidman uses the example of IBM, once known for its strict corporate culture symbolized by the "blue suit" uniform, to illustrate how traditional ways of maintaining control and communication within organizations are becoming obsolete. Today, businesses are more like ecosystems, with complex networks of relationships that include full-time employees, contractors, and global supply chains. In such an environment, the ability to communicate openly and build trust is crucial.