Innovation by Design

About the Author

Gerard H. Gaynor, affectionately known as Gus Gaynor, is an accomplished consultant and a Fellow of the Institute of Electrical and Electronics Engineers (IEEE). With over 45 years of experience in managing engineering and innovation, including 24 years at 3M, Gaynor has become a recognized authority in the field. His expertise spans various aspects of organizational growth and development, with a keen focus on fostering innovation within large enterprises. Gaynor's extensive career and practical insights provide a solid foundation for the advice and strategies he shares in his book, "Innovation by Design: How to Keep Your Company on the Cutting Edge."

Main Idea

"Innovation by Design" emphasizes that true innovation is not merely about individual creativity but is an organization-wide commitment to fostering a culture of openness and effective communication. Gaynor argues that innovation requires a supportive infrastructure, including clear principles, policies, and the necessary resources. The book offers practical advice and real-world examples to help organizations integrate innovation as a core competency, ensuring sustained growth and competitive advantage.

Table of Contents

• Introduction
• Chapter 1: Innovation Explained
• Chapter 2: The Innovation Process
• Chapter 3: Developing a Culture that Fosters Innovation
• Chapter 4: Organizational Resources Required for Innovation Success
• Chapter 5: Dimensions of Organizational Infrastructure
• Chapter 6: Key Innovation Skills
• Chapter 7: Roadblocks to Innovation
• Conclusion

Analyzing the Ideas and Sub-Contents in Depth

Introduction

The introduction sets the stage by highlighting the critical role innovation plays in organizational growth and sustainability. Gaynor underscores that innovation is not a linear process but a dynamic continuum involving various stages from idea generation to commercialization. He debunks common myths about innovation, such as the belief that it is solely driven by creative individuals or that it starts with brainstorming. Instead, he emphasizes that innovation requires a deep understanding of the market and effective problem-solving skills.

Chapter 1: Innovation Explained

Gaynor explains that innovation depends on four key elements: resources, infrastructure, culture, and process. These elements must interact effectively to create an environment conducive to innovation. He introduces the concept of the "innovation continuum," where ideas evolve into concepts, inventions, and ultimately, marketable products or services. Gaynor also debunks several myths about innovation:

"Innovation is a team sport, requiring multiple participants with a variety of backgrounds and capabilities." - Gerard H. Gaynor

• Myth: Individuals drive innovation. Reality: Innovation requires teamwork.
• Myth: Innovation begins with brainstorming. Reality: It starts with understanding the customer and the market.
• Myth: Innovation requires creative people. Reality: It needs effective problem solvers.
• Myth: An innovative process guarantees results. Reality: Organizational culture and management support are crucial.

Gaynor emphasizes that innovation can occur from the bottom-up or be sponsored from the top-down. Each approach has its specific exigencies and methodologies. For instance, top-down innovation (TDI) benefits from the resources and strategic direction provided by senior management, while bottom-up innovation (BUI) thrives on the ground-level insights and enthusiasm of individual employees.