Jump

About the Author

Kim Perell is a name synonymous with transformation and resilience in the business world. She is an award-winning entrepreneur, bestselling author, and a prominent angel investor. Her journey from being laid off and financially struggling at 23 to becoming a multi-millionaire by 30 is a story of grit and determination. Kim has been at the helm of several successful ventures, including her tenure as CEO of Amobee, a leading advertising technology company. Her accomplishments extend to her role as an angel investor, where she has supported over 80 companies, with 16 successful acquisitions under her belt. Kim's insights into business and life, drawn from her experiences, make her a respected voice in the industry.

Main Idea

"Jump: Dare to Do What Scares You in Business and Life" is Kim Perell's inspirational guide designed to empower readers to confront their fears and take bold steps towards their dreams. The book explores the idea that significant life changes, or "jumps," are often accompanied by fear and uncertainty. Kim provides practical advice and strategies to help readers overcome these challenges and make confident decisions. The essence of the book lies in encouraging individuals to embrace change, take risks, and pursue their passions, despite the fear of the unknown. Kim's own experiences and the stories of other successful individuals serve as a testament to the power of daring to leap into new opportunities.

The Call to Jump

Throughout our lives, we encounter moments when a significant change feels inevitable. Kim Perell identifies three primary types of jumps:

• The Survival Jump: This occurs when external circumstances, such as job loss or financial hardship, force a person to make a change. It's a jump born out of necessity rather than choice. Kim emphasizes that hitting rock bottom can be a powerful motivator, as "if you’ve got to jump, rock bottom is a great place to start."
• The Opportunity Jump: This jump is driven by a vision or a new opportunity. It's about proactively seeking out new challenges or ventures, often fueled by ambition and the desire for personal or professional growth. Kim notes that seeing the potential in a new path, even when it involves risks, is a hallmark of many successful entrepreneurs.
• The Stagnant Jump: This type of jump occurs when an individual feels stuck in a monotonous or unfulfilling situation. It’s a call to break free from comfort zones and pursue something more meaningful. Kim warns against the dangers of stagnation, stating that "monotony is the death of creativity."

Understanding the type of jump you are facing is crucial in preparing for it. Each type comes with its own set of challenges and opportunities, but the common thread is the need for action. Kim's message is clear: regardless of the type of jump, it is essential to take that leap and embrace the possibilities it presents.

Overcoming Fear and Excuses

Fear is a natural response to uncertainty and risk, often acting as a barrier to making significant changes. Kim Perell addresses common fears and excuses that hold people back from making their jumps: