Passion, Purpose, Profit

About the Author

Donna Karaba, the author of Passion Purpose Profit: 9 Keys to Building an Authentic Executive Coaching Business, is a seasoned executive coach and founder of Karaba Consulting. She brings a wealth of experience from her background in Fortune 500 companies and transpersonal psychology. Based in Santa Fe, NM, Karaba has made a significant impact by helping leaders and organizations achieve their full potential through the Authentic Leadership Business Model™. Her approach blends corporate strategy with personal growth, making her a unique voice in the coaching industry.

Main Idea

Passion Purpose Profit serves as a comprehensive guide for individuals aspiring to establish a thriving executive coaching business. The book emphasizes the importance of aligning one's career with personal values and passions, advocating for a business model grounded in authenticity. Karaba provides a detailed roadmap comprising nine key steps, each designed to foster both professional success and personal fulfillment. Through these steps, she encourages readers to cultivate emotional intelligence, understand their clients' needs deeply, and foster a nurturing environment that promotes personal and professional growth.

Table of Contents

1. Introduction
2. A-U-T-H-E-N-T-I-C Leadership Business Model
3. Awareness Forms Foundation
4. Understand Needs
5. Trust by Caring
6. Honor Mission and Vision
7. Explore Stakeholder Feedback
8. Nurture Highest Self
9. Teach Gaps in Leadership
10. Investigate ROI
11. Cultivate New Business
12. Obstacles and How to Overcome Them
13. Keeping Your Dream Alive

Introduction

In the introduction, Donna Karaba sets a compelling narrative by recounting her transition from a corporate role to establishing her own coaching business. This personal story serves as an inspirational backdrop for the book's central message: the power of pursuing one's passion and purpose. Karaba's decision to leave her corporate job in 2002 marked the beginning of her journey into coaching, a move that was driven by a desire to find deeper meaning and fulfillment in her work. She writes, "When you begin acting upon your passion, you light a fire within you and that fire feeds other aspects of your life" (Karaba). This quote encapsulates the transformative potential of aligning one's professional life with their true interests and values.

A-U-T-H-E-N-T-I-C Leadership Business Model

The heart of the book lies in the A-U-T-H-E-N-T-I-C Leadership Business Model™, a framework that Karaba has developed and refined over the years. This model serves as a step-by-step guide for building a successful and authentic coaching business. Each component of the model is designed to help coaches foster authenticity in themselves and their clients, thereby creating a more genuine and impactful coaching experience.

A: Awareness Forms Foundation