Predictable Results in Unpredictable Times

About the Author

Stephen R. Covey, an influential thought leader in personal and organizational development, has authored numerous bestsellers, including the globally acclaimed "The 7 Habits of Highly Effective People." Covey's work emphasizes the importance of principle-centered leadership and personal responsibility. His teachings have influenced leaders across various sectors, from business to education, and his principles continue to resonate worldwide.

Bob Whitman, co-author of "Predictable Results in Unpredictable Times," is the CEO of FranklinCovey. He has an extensive background in private equity and corporate leadership, providing strategic guidance to numerous organizations. Whitman is known for his pragmatic approach to business management, focusing on measurable outcomes and sustainable growth.

Breck England, the third contributor, is a senior advisor at FranklinCovey. With over 20 years of experience in consulting, England specializes in helping organizations develop strategic plans and communication strategies. His expertise complements Covey and Whitman’s focus on principles and practical applications, making him an invaluable part of the authorship team.

Main Idea

"Predictable Results in Unpredictable Times" explores the fundamental principles that allow organizations to achieve consistent success, even in the face of uncertainty. The authors argue that while the future is inherently unpredictable, certain principles can provide stability and guidance. These principles include executing priorities with excellence, moving with the speed of trust, achieving more with less, and reducing fear.

The book underscores the idea that success in turbulent times is not about predicting the future but about being prepared and adaptable. By focusing on what can be controlled—such as internal processes, culture, and leadership—organizations can create an environment where success becomes predictable, regardless of external conditions. The authors use real-world examples and practical advice to illustrate these concepts, making the book both insightful and actionable.

Table of Contents

• Executing Priorities with Excellence
• Moving with the Speed of Trust
• Achieving More with Less
• Reducing Fear
• Closing Thoughts

Executing Priorities with Excellence

In the face of uncertainty, having a clear focus on priorities is crucial. The authors emphasize that many organizations fail not because they lack good ideas but because they struggle with execution. They state, "Winning companies have simple goals repeatedly revisited, together with clear targets and strong follow-through, including the measurement of results." This focus ensures that all team members are aligned and that the organization can adapt quickly to changes in the environment.

The book uses the example of a successful company during the 2008 financial crisis to illustrate this point. This company, unlike many others, did not merely react to the crisis by cutting costs indiscriminately. Instead, they revisited their core priorities, focusing on their most profitable products and services. By doing so, they were able to maintain a strong market position and even grow during the downturn.

To achieve excellence in execution, the authors suggest: