Smart Trust

About the Author

Stephen M.R. Covey is a prominent figure in the field of leadership and trust-building. He co-founded CoveyLink and FranklinCovey's Global Speed of Trust Practice. Covey is the author of the best-selling book "The Speed of Trust: The One Thing That Changes Everything," where he explores the foundational role of trust in personal and professional relationships. Greg Link, co-author of "Smart Trust," is also a cofounder of CoveyLink and a key figure in promoting the global adoption of trust-based principles. Together, they offer profound insights into how trust can transform relationships and drive success in various domains.

Main Idea

"Smart Trust" delves into the critical role trust plays in achieving prosperity, energy, and joy. Covey and Link argue that in a world where trust is in decline, it becomes essential to cultivate what they term "Smart Trust." This concept combines an inherent propensity to trust with careful analysis, allowing individuals and organizations to make informed decisions about where and how to extend trust. The book emphasizes that trust is not merely a soft skill but a critical competency that can multiply performance, reduce costs, and increase speed in all types of interactions. By adopting Smart Trust, one can navigate the complexities of a low-trust environment, enhance relationships, and ultimately lead a more fulfilling life.

Table of Contents

1. Introduction: The Crisis of Trust
2. Trust Changes Everything
3. The Economics of Trust
4. Smart Trust: A New Way of Thinking
5. Smart Trust Actions
6. Creating a High-Trust Culture
7. The Ripple Effect of Trust
8. Trust and Leadership
9. The Future of Trust
10. Conclusion: A Call to Action

Analyzing Key Concepts and Sub-Contents

1. Introduction: The Crisis of Trust

The book begins by addressing the pervasive crisis of trust that affects various aspects of modern life, from personal relationships to global economies. Covey and Link highlight that trust is at an all-time low, exacerbated by scandals, corruption, and the rapid spread of information. This erosion of trust has significant implications for societal well-being and economic stability. The authors argue that rebuilding trust is not just a moral imperative but a practical necessity for achieving success and happiness.