Sway

About the Author

Christina Del Villar is a seasoned marketing executive with over 25 years of experience in Silicon Valley. Her expertise spans across working with and consulting for more than 50 companies of various sizes, from startups to century-old enterprises. Del Villar has been instrumental in developing go-to-market and marketing strategies that have propelled companies towards significant growth, acquisitions, and IPOs. Recognizing a skills gap in the marketing profession, she has dedicated herself to bridging this gap through her GRIT Marketing Method, a strategic framework aimed at empowering marketing professionals.

Main Idea

In Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy, Christina Del Villar presents a comprehensive guide to transforming marketing professionals into influential powerhouses. The GRIT Marketing Method, which stands for Go-to-Market Strategy, RPM (Repeatable, Predictable, and Measurable) Programs, Intention, and Tools and Technology, provides a structured approach to aligning marketing efforts with corporate goals. By mastering these four pillars, marketers can enhance their influence, demonstrate their value, and drive overall company performance.

Table of Contents

1. Introduction
2. What is G.R.I.T.?
3. Go-to-Market Strategy
4. RPM: Building Repeatable, Predictable, and Measurable Programs
5. Intention: Marketing with Purpose
6. Tools and Technology: Leveraging the Right Tools for Success
7. Conclusion

What is G.R.I.T.?

The GRIT methodology is designed to provide marketing professionals with a robust framework that enhances their strategic impact and influence within an organization. GRIT stands for:

• Go-to-Market Strategy: Aligning marketing strategies with the overall corporate goals and customer journey.
• RPM (Repeatable, Predictable, and Measurable) Programs: Developing marketing programs that can be consistently replicated, measured, and optimized for performance.
• Intention: Creating marketing strategies and content with clear intent and purpose, ensuring alignment with customer needs and company vision.
• Tools and Technology: Implementing the right tools and technologies to enhance marketing efficiency and impact.

Go-to-Market Strategy

Defining the Strategy

A successful go-to-market (GTM) strategy is critical for bringing a company’s products or solutions to market. This strategy must be rooted in the overall business strategy, integrating marketing, sales, customer onboarding, and customer success efforts. The goal is to create a cohesive approach that aligns all departments involved in the customer journey.