Take Your Company Global

About the Author

Nataly Kelly is a renowned expert in international business expansion, with decades of experience in guiding companies through the complexities of going global. As a seasoned executive, linguist, and author, she brings a wealth of knowledge and practical insights to her work. Kelly has held senior positions at top global companies and is a recognized thought leader in the fields of translation, localization, and global strategy. Her work has been instrumental in helping numerous businesses achieve successful international growth.

Main Idea

Take Your Company Global: The New Rules of International Expansion by Nataly Kelly offers a comprehensive guide for businesses aiming to expand internationally. The book highlights the modern approach to global business, emphasizing the importance of a balanced and strategic expansion plan. Kelly introduces new concepts and frameworks designed to help companies navigate the complexities of international markets and avoid common pitfalls.

Table of Contents

1. Prepare for Global Growth
2. Determine Where to Focus
3. Go Global Within

Prepare for Global Growth

Understand Market Intensification

Market intensification is about diving deeper into a market, effectively targeting local customers, and scaling your efforts to meet local needs. This strategy allows businesses to adapt continuously based on performance, funding, and economic conditions. By investing in data analysis and local insights, companies can make informed decisions and avoid spreading resources too thin.

"The era in which companies focused on just one geography at a time has begun to disappear." - Nataly Kelly

• Invest in data analysis early to understand each market's potential.
• Adjust strategies based on local performance and economic conditions.
• Use continuous integration models to remain flexible and responsive.

Align International Strategy with Corporate Strategy

Integrating your international strategy with your overall corporate strategy is crucial for seamless growth. Companies must determine the right time to prioritize international expansion and ensure it aligns with their broader goals. This alignment helps avoid risks and leverages international growth to fuel overall business success.

"Many companies take their eye off the international ball in favor of maintaining focus on their other growth strategies." - Nataly Kelly

• Assess how much of your growth is dependent on international markets.
• Ensure international efforts do not conflict with broader corporate goals.
• Leverage international growth to boost overall business performance.

Intensify Local Market Presence

Setting up a local presence can be a critical step in scaling further in international markets. The primary drivers for establishing local offices include proximity to customers, language, time zones, financial considerations, and mobility. Companies must create a playbook tailored to each market's unique culture and business environment.