The 10X Rule

About the Author

Grant Cardone is a New York Times bestselling author and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, and finance. His 5 privately held companies have annual revenues exceeding $100 million. Cardone is a savvy private multifamily investor and holds a portfolio of over 3,800 apartment units throughout the U.S. with transactions valued at over $500 million. As CEO of the #1 Sales Training Platform in the World, Cardone consults with Fortune 500 companies and customers such as Google, Northwestern Mutual, Morgan Stanley, and more. He’s a Top 5 Social Media Expert and one of the Top 10 Most Influential CEOs today.

Main Idea

The central premise of The 10X Rule by Grant Cardone is simple yet profound: set goals that are ten times higher than what you think you want and put in ten times the effort you believe is necessary to achieve them. This principle, according to Cardone, is the key differentiator between success and failure. It’s not about being lucky or having a specific personality trait; it's about adopting a mindset of "massive action" and persistently working toward your goals.

Table of Contents

1. Introduction
2. What is the 10X Rule?
3. Why the 10X Rule is Vital
4. Success is Your Duty
5. There is No Shortage of Success
6. Assume Control for Everything
7. Four Degrees of Action
8. Average is a Failing Formula
9. 10X Goals
10. Competition is for Sissies
11. Breaking Out of the Middle Class
12. Obsession isn’t a Disease; It’s a Gift
13. Go “All In” and Overcommit
14. Expand—Never Contract
15. Burn the Place Down
16. Fear is the Great Indicator
17. The Myth of Time Management
18. Criticism is a Sign of Success
19. Customer Satisfaction is the Wrong Target
20. Omnipresence
21. Excuses
22. Successful or Unsuccessful?

Introduction

Grant Cardone introduces The 10X Rule by emphasizing that the difference between success and failure lies in the amount of effort and the level of thinking applied to goals. He asserts that adopting the 10X Rule will enable anyone to achieve extraordinary results. Cardone’s message is clear: success is about taking massive action.

What is the 10X Rule?

The 10X Rule requires setting targets that are ten times what you think you want and then doing ten times what you think it will take to accomplish those targets. This approach necessitates "massive thoughts" followed by "massive action." Cardone emphasizes that attitude plays a crucial role. Your perception of your place in the world and your mindset are foundational to achieving the results you desire. Adopting a "take-no-prisoners" attitude is essential.