The Next Normal

About the Author

Greg Guiliano is an esteemed leadership coach and consultant renowned for his innovative approach to leadership and organizational transformation. With a background in psychology and extensive experience in the corporate world, Guiliano has dedicated his career to helping leaders navigate complex changes within their organizations. His book, "The Next Normal: Transform Your Leadership, Your Team, and Your Organization," encapsulates his insights and strategies for leading in an ever-changing world. Guiliano's work is characterized by its practical wisdom, drawn from real-world experiences, and his ability to connect with leaders at all levels. He is also known for his engaging and motivational speaking style, which has inspired many to rethink their approach to leadership.

Main Idea

The central thesis of "The Next Normal" revolves around the concept of continuous adaptation and transformation in leadership. Guiliano argues that in a rapidly changing world, leaders cannot afford to cling to old paradigms and practices. Instead, they must embrace change as a constant and develop the skills to navigate it effectively. The book outlines a framework for leaders to rethink, reset, and renew their leadership practices, thereby fostering a culture of innovation and resilience within their teams and organizations. Guiliano emphasizes the importance of intentional leadership, where leaders actively shape the future rather than reacting to it.

Table of Contents

• Introduction
• Leading in the Next Normal
• Driving Change
• The Gospel According to You (Your Leadership POV)
• Your Next Normal
• Transformative Leadership
• Your Team’s Next Normal
• Be A Good Coach
• Conclusion

Introduction

In the introduction, Guiliano sets the stage for the book by discussing the inevitability of change and the need for leaders to adapt. He notes that the COVID-19 pandemic has been a catalyst for widespread change, forcing organizations to rethink their operations and strategies. Guiliano argues that leaders must not only manage these changes but also anticipate and prepare for future disruptions. He introduces the concept of the "next normal," a state of constant evolution where leaders must be proactive in shaping the future.

“Professionals in the organizational change niche say that people don’t fear change, they fear loss.” - Greg Guiliano

This quote underscores the psychological aspect of change management, highlighting that leaders must address the emotional responses of their teams. Guiliano advocates for a leadership style that is both empathetic and strategic, enabling leaders to guide their teams through uncertainty with confidence.

Leading in the Next Normal

Guiliano defines the "next normal" as a paradigm where change is not an exception but the rule. He challenges the traditional concept of "normal" as a fixed state and argues that leaders must embrace a fluid and dynamic approach. This section delves into the key attributes of leaders who thrive in the next normal, including adaptability, resilience, and the ability to inspire and motivate others.