The Reinventionist Mindset

About the Author

Joe Jackman, the author of "The Reinventionist Mindset: Learning to Love Change, and the Human How of Doing It Brilliantly," is a seasoned strategist and CEO of Jackman Reinvents, a company specializing in business transformation. With over three decades of experience, Jackman has advised numerous consumer brands, retailers, B2B companies, and private equity firms. He is renowned for his expertise in rapid reinvention, helping companies redefine their strategies and operations to stay relevant in a fast-changing market. Throughout his career, Jackman has played pivotal roles as a strategist, creative director, marketer, and Reinventionist, making him a leading figure in the field of business reinvention.

Main Idea

"The Reinventionist Mindset" by Joe Jackman explores the necessity of embracing change in a dynamic business environment. The book introduces the concept of the Reinventionist Mindset, which emphasizes the importance of constant evolution and adaptation to maintain relevance and success. Jackman argues that the biggest risk for any organization lies not in future uncertainties but in the complacency of the present. He provides a framework for businesses to reinvent themselves, highlighting the human aspects of change management and the urgency of acting swiftly to capitalize on new opportunities.

Table of Contents

1. Introduction
2. The Serial Killer of Great Companies
3. There Are Rules to This Game and It’s Wise to Know Them
4. The Five Principles
5. Seek Insight Everywhere
6. Embrace Uncertainty
7. Create the Future Now
8. Obsess the Outcome
9. Make Momentum Together
10. Make Change
11. Conclusion

The Serial Killer of Great Companies

In the initial chapters, Joe Jackman identifies the "serial killer" of great companies as the status quo. He explains that businesses often resist change due to a fear of the unknown and a preference for stability. However, this resistance can lead to stagnation and eventual decline, as the market and consumer preferences evolve rapidly. Jackman argues that embracing change is not just an option but a necessity for survival in today's fast-paced business environment. He cites the example of Fortune 500 companies, noting that only a few from the 1955 list remain today, underscoring the importance of continuous reinvention.

• Resisting change can lead to irrelevance and decline.
• Embracing change allows businesses to stay competitive and relevant.
• Continual reinvention is crucial for long-term success.

There Are Rules to This Game and It’s Wise to Know Them

Jackman outlines several key rules for navigating the process of reinvention. These include accepting that change is inherently challenging but essential, viewing change as an opportunity rather than a threat, and recognizing the importance of speed in implementation. He stresses that waiting until change is unavoidable is a risky strategy; instead, businesses should proactively seek out opportunities for reinvention. By understanding these rules, companies can better navigate the complexities of change and position themselves for long-term success.