The Seventh Level

About the Author

Amanda Slavin is an influential thought leader and the founder and CEO of CatalystCreativ, an award-winning brand consulting firm. Her work focuses on helping brands create meaningful connections with their audiences, transforming how companies engage with customers and employees. Amanda's background in education has informed her approach, emphasizing the importance of understanding human behavior and communication. She has shared her insights at major conferences like SXSW and TED, and her expertise has been featured in renowned publications such as Inc., Forbes, Fast Company, Wall Street Journal, and Time magazine.

Main Idea

In The Seventh Level: Transform Your Business Through Meaningful Engagement with Your Customers and Employees, Amanda Slavin introduces the Seventh Level Engagement Framework, a comprehensive guide for building deeper connections with customers and employees. This framework outlines seven distinct levels of engagement, each representing a different stage in the journey towards meaningful interaction. At the Seventh Level, engagement transcends mere transactional relationships, fostering a profound alignment of values and beliefs between a brand and its audience. This book provides practical strategies for achieving this ultimate level of engagement, ensuring long-term loyalty and advocacy.

Table of Contents

• Introduction to The Seventh Level Framework
• Level One: Disengagement
• Level Two: Unsystematic Engagement
• Level Three: Frustrated Engagement
• Level Four: Structure-Dependent Engagement
• Level Five: Self-Regulated Interest
• Level Six: Critical Engagement
• Level Seven: Literate Thinking
• Conclusion: Building Lasting Connections

Introduction to The Seventh Level Framework

The Seventh Level Engagement Framework is a revolutionary approach to understanding and enhancing the way businesses connect with their audiences. According to Amanda Slavin, the ultimate goal is to reach the Seventh Level of Engagement, where customers and employees are not only connected to a brand but also see it as an integral part of their identity. This framework encourages businesses to explore deeper, more meaningful interactions beyond surface-level engagement. Slavin explains, "The culmination of this journey is the Seventh Level of Engagement: when your personal values and beliefs align with another’s message, and you derive meaning and even identity from connecting with this brand, person, or concept."

Amanda Slavin

To embark on this journey, businesses must first articulate their own Seventh Level Statement. This statement clarifies the core values, mission, and purpose of the organization, serving as a foundation for all subsequent engagement efforts. It challenges businesses to ask introspective questions: Who are we? What do we stand for? Why do we do what we do? This self-awareness is crucial for authentic engagement, as it prevents the pitfall of trying to be something they are not, which can lead to disconnection and disengagement.