The Soul of the Corporation

About the Author

Hamid Bouchikhi and John R. Kimberly bring a wealth of experience and academic insight to the exploration of corporate identity. Hamid Bouchikhi is a professor of strategy and management at ESSEC Business School in France, where he focuses on organizational theory and strategic management. He holds a Ph.D. in management from Paris Dauphine University. John R. Kimberly is the Henry Bower Professor of Entrepreneurial Studies and professor of management, health care systems, and sociology at the Wharton School of the University of Pennsylvania. With advanced degrees from Cornell and Yale, Kimberly's expertise spans across several disciplines, making him a leading voice in understanding the dynamics of organizational behavior and management. Their combined knowledge provides a deep dive into the complexities of corporate identity, offering practical and theoretical insights into how it can be managed effectively.

Main Idea

In "The Soul of the Corporation," Bouchikhi and Kimberly argue that a company's identity—referred to as the "I*Dimension"—is a critical component of its success. They distinguish corporate identity from organizational culture, brand, and reputation, positing that it is the core essence that makes a company unique. This identity influences everything from strategic decisions to daily operations and can be a powerful asset if managed properly. Conversely, if neglected or mismanaged, it can become a significant liability. The authors provide a comprehensive framework for understanding, diagnosing, and managing corporate identity, emphasizing its role as a strategic asset that can drive long-term success and adaptability.

Table of Contents

1. Introduction: The Age of Identity
2. Understanding Corporate Identity
3. The I*Dimension and Its Significance
4. Balancing Contradictory Tensions in Identity
5. The Bright and Dark Sides of Corporate Identity
6. Managing Identity in Mergers and Acquisitions
7. Identity in Strategic Alliances and Joint Ventures
8. Leading in the Age of Identity
9. Case Studies: Masters of the I*Dimension
10. Conclusion: The Future of Corporate Identity

Introduction: The Age of Identity

In today's business landscape, identity has become a central concern for companies striving to distinguish themselves in a crowded market. Bouchikhi and Kimberly describe this era as the "Age of Identity," where the clarity and coherence of a company's identity are crucial for its success. They argue that a well-defined identity helps align internal and external perceptions, providing a stable foundation upon which a company can build its strategies and operations. The book begins by exploring the concept of identity, distinguishing it from related concepts like brand and culture, and emphasizing its importance in guiding a company's actions and decisions.