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    The Spider’s Strategy

    Creating Networks to Avert Crisis, Create Change, and Really Get Ahead

    By Amit Mukherjee

    Published 09/2008



    About the Author

    Amit S. Mukherjee, the founder of Ishan Advisors, has been a prominent strategy advisor since 2004. With a career spanning various influential roles, including chief technology and strategy officer of TurboChef Technologies and a director at Arthur D. Little, Mukherjee has collaborated with senior executives from globally recognized companies like Johnson & Johnson, Dunkin' Brands, SAP, and Microsoft. His expertise in developing corporate and functional strategies is profound, and "The Spider's Strategy" reflects his deep understanding of the industry's evolution and the necessity of adaptive business strategies.

    Main Idea

    "The Spider's Strategy" by Amit S. Mukherjee delves into the transformative impact of technology and computer-integrated networks on businesses. The book emphasizes that traditional business models, focused solely on plan-and-execute processes, are becoming obsolete. Mukherjee introduces the concept of "Adaptive Businesses," which are organizations capable of navigating the complexities of the modern, networked world through enhanced learning, knowledge sharing, and collaboration. The book outlines four critical "Design Principles" that enable companies to become adaptive and thrive amidst the challenges of the new epoch.

    Table of Contents

    1. The Fire That Changed an Industry
    2. Shadows of the Past
    3. Visions from the Present
    4. Transform Everyday Work
    5. Succeed in a Dog-Eat-Dog World
    6. Ensure That Work Teaches
    7. Make Technology Matter
    8. Create the Organization
    9. Introduce Change Holographically

    The Fire That Changed an Industry

    On March 17, 2000, a lightning strike caused a fire in the Royal Philips Electronics radio frequency chip manufacturing plant in New Mexico. The fire itself caused minimal damage, but the subsequent activation of the sprinkler system ruined millions of chips destined for shipment. This incident had a profound impact on two major clients, Nokia and Ericsson, who accounted for 40% of the plant's shipments.

    While Ericsson downplayed the significance of the incident, Nokia took proactive measures to mitigate potential disruptions. They formed teams to develop alternative plans, redesign chips for production in other plants, and sought additional manufacturers. These efforts ensured Nokia's resilience and ability to maintain market share, leading to a 42% profit increase in the third quarter. In contrast, Ericsson faced significant losses due to component shortages, highlighting the importance of adaptability in crisis situations.

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