Return to Books

    What You Do Is Who You Are

    How to Create Your Business Culture

    By Ben Horowitz

    Published 10/2019



    About the Author

    Ben Horowitz is a name synonymous with Silicon Valley's rise and evolution. As a co-founder of Andreessen Horowitz, one of the most influential venture capital firms in the tech industry, Horowitz has been at the forefront of investing in and guiding some of the most successful startups of our time. His background as a CEO who has navigated the complex dynamics of scaling businesses gives him a unique perspective on leadership and organizational culture. Horowitz's insights are not just theoretical; they are grounded in real-world experience, making his advice both practical and profoundly impactful. His book, "What You Do Is Who You Are," is a culmination of his experiences and observations on the critical role that culture plays in the success or failure of an organization.

    Main Idea

    "What You Do Is Who You Are" is not just a book about culture; it is a manual for leaders who aspire to create and sustain cultures that drive organizational success. Horowitz argues that culture is the sum of the behaviors and decisions made by everyone in the organization, influenced by the actions and messaging of its leaders. He emphasizes that culture is not about having a set of values written on a wall; it is about the lived experiences of the people within the organization. The book draws on historical examples from the samurai of Japan to the revolutionary leader Toussaint Louverture, showing how different leaders created and maintained cultures that defined their legacies. Through these examples, Horowitz demonstrates that intentional culture-building is not just a leadership responsibility but a strategic imperative.

    Table of Contents

    1. Why Culture Matters
    2. Core Elements of Intentional Cultures
    3. Lessons From the Samurai Honor Code—Develop Virtues
    4. Lessons From Genghis Khan—Be Inclusive
    5. Lessons From Toussaint Louverture—Model and Reinforce the Culture You Want
    6. Lessons From Shaka Senghor—Never Stop Improving Your Culture
    7. Cultures Have Built-In Challenges

    Why Culture Matters

    In any organization, culture serves as the invisible hand that guides how employees think, behave, and make decisions. Horowitz argues that this invisible hand is critical because it aligns the organization's efforts with its overarching vision. When culture is intentionally designed and maintained, it can propel the organization towards its goals with a unified force. Conversely, a neglected or poorly defined culture can lead to confusion, inefficiency, and ultimately, failure.

    Horowitz identifies three primary reasons why culture should be at the forefront of every leader's mind:

    • Vision Alignment: A strong culture ensures that employees make decisions that consistently move the organization towards its strategic objectives. This alignment is crucial because it means that even in the absence of direct supervision, employees will act in ways that support the company's mission.
    • Performance Boost: When employees understand the purpose behind their work and feel that they are part of something larger than themselves, their motivation and performance increase. This shared sense of purpose is what transforms a group of individuals into a cohesive, high-performing team.
    • Industry Disruption: A strong culture, combined with a great product or service, can disrupt entire industries. Horowitz provides examples of how companies with a clear and compelling culture have not only succeeded in their own right but have also set new standards that others in the industry strive to emulate.
    “Culture is how your company makes decisions when you’re not there.” - Ben Horowitz

    Horowitz's argument is clear: culture is not a secondary concern; it is a fundamental driver of success. Leaders who fail to recognize this risk allowing their organizations to drift aimlessly, with employees creating their own subcultures that may not align with the company’s goals.

    Core Elements of Intentional Cultures

    Creating an intentional culture is not about copying what other successful companies are doing. Instead, it involves deeply understanding your own strengths and aligning them with the strategic needs of the organization. Horowitz outlines two core elements that are essential for building and sustaining an intentional culture:

    Leadership Reflection

    Your culture should be a reflection of who you are as a leader. This means that your strengths and beliefs should be at the heart of the culture you create. When leaders design cultures that align with their natural inclinations, they are more likely to sustain those cultures over the long term. However, it is equally important to be aware of your weaknesses and ensure they do not negatively influence the culture.

      Sign Up for Free

    Sign up for FREE and get access to 1,400+ books summaries.

    You May Also Like

     23 min
    Steve Jobs

    By Walter Isaacson
    FREE
     14 min
    The 7 Habits of Highly Effective People

    30th Anniversary Edition

    By Stephen R. Covey
     16 min
    Shoe Dog

    A Memoir by the Creator of Nike

    By Phil Knight
     10 min
    Zero to One

    Notes on Start Ups, or How to Build the Future

    By Peter Thiel
     20 min
    Bad Blood

    Secrets and Lies in a Silicon Valley Startup

    By John Carreyrou
     10 min
    The Lean Startup

    How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

    By Eric Ries
     15 min
    Who Moved My Cheese?

    An Amazing Way to Deal with Change in Your Work and in Your Life

    By Spencer Johnson, M.D.
     12 min
    The 4-Hour Workweek

    Escape 9-5, Live Anywhere, and Join the New Rich

    By Timothy Ferriss
     12 min
    Lean In

    Women, Work, and the Will to Lead

    By Sheryl Sandberg
     19 min
    Good to Great

    Why Some Companies Make the Leap and Others Don't

    By Jim Collins
     11 min
    Start with Why

    How Great Leaders Inspire Everyone to Take Action

    By Simon Sinek
     10 min
    Deep Work

    Rules for Focused Success in a Distracted World

    By Cal Newport
     19 min
    Make Your Bed

    Little Things That Can Change Your Life...And Maybe the World

    By William H. McRaven
     26 min
    Rework

    By Jason Fried and David Heinemeier Hansson
     10 min
    Dare to Lead

    Brave Work. Tough Conversations. Whole Hearts.

    By Brené Brown
     22 min
    The 48 Laws of Power

    By Robert Greene
     12 min
    The Ride of a Lifetime

    Lessons Learned from 15 Years as CEO of the Walt Disney Company

    By Robert Iger
     12 min
    The One-Minute Manager

    By Ken Blanchard and Spencer Johnson
     17 min
    Extreme Ownership

    How U.S. Navy SEALs Lead and Win

    By Jocko Willink,
     21 min
    The Hard Thing About Hard Things

    Building a Business When There Are No Easy Answers

    By Ben Horowitz