Whatever It Takes

About the Author

Brandon Bornancin is a distinguished serial salesperson, having sold over $100 million in sales, and a two-time, seven-figure tech entrepreneur. He is a motivational speaker and an 18-time #1 best-selling sales author, with an unrelenting passion for maximizing sales success. Bornancin is the CEO and Founder of Seamless.AI, a pioneering software platform that delivers the world’s best sales leads through the first real-time B2B sales search engine powered by artificial intelligence. Seamless.AI supports over 150,000 companies globally, helping them flood their calendars and generate millions in sales.

Main Idea

"Whatever It Takes: Master the Habits to Transform Your Business, Relationships, and Life" by Brandon Bornancin is a motivational and practical guide that teaches readers how to achieve unparalleled success in their personal and professional lives. The book emphasizes the importance of mindset, preparation, habits, and values, offering actionable steps and principles to create the life one desires. Bornancin's energetic and passionate approach inspires readers to take immediate action and sustain their motivation over the long term, regardless of external circumstances.

Table of Contents

1. Introduction
2. Preparation
3. Mindset
4. Habits
5. Secrets
6. Conclusion

Introduction

Brandon Bornancin opens the book by setting the stage for a transformative journey. He asserts that achieving success requires a unique combination of attitude and implementation. This book is designed to be more than just motivational; it provides practical steps to help readers create the life they want on all fronts, even in times of unprecedented uncertainty.

Preparation

Success starts with thorough preparation. Bornancin highlights the importance of fully committing to the process and the work, holding nothing back. He stresses that one must overcome the biggest obstacles within their own mind, eliminating self-defeating thoughts and believing in their ability to succeed.

"Your habits, mindset, beliefs, and choices can be changed at any time–no matter who you are, where you are going, what you believe, or what you are going through." – Brandon Bornancin

He encourages readers to confront and eliminate limiting beliefs, ignore get-rich-quick schemes, let go of past regrets, and shift from a scarcity mindset to one focused on making and investing money.

In this section, Bornancin delves into the psychological aspects that hinder success. He emphasizes the importance of mental preparation, stating that our minds can either be our greatest asset or our biggest obstacle. By addressing and eliminating negative self-talk and unproductive beliefs, we set the stage for lasting change.

One of the key takeaways here is the idea of complete commitment. Bornancin makes it clear that half-hearted efforts will not suffice. To truly prepare, one must be willing to invest significant time and energy into their goals. This commitment is what separates those who merely dream from those who achieve remarkable success.

"Success in life is based on about 10 percent of what happens to you and 90 percent how you respond, believe, and react." – Brandon Bornancin

Mindset

The right mindset is crucial for achieving success. Bornancin explains that what you think about and focus on becomes your reality. He urges readers to dream big and believe in their potential.

In the mindset section, Bornancin explores the transformative power of thoughts and beliefs. He argues that our internal dialogue shapes our external reality. This concept is not new, but Bornancin presents it with a refreshing clarity and urgency that compels readers to take it seriously.