Win

About the Author

Dr. Frank I. Luntz is a renowned communication expert who has significantly influenced the fields of politics and business. Recognized by Time magazine as one of "50 of America's most promising leaders aged 40 and under," Dr. Luntz has been praised as America's "hottest pollster" by the Boston Globe. He is the author of several New York Times bestsellers, including Words That Work: It's Not What You Say, It's What People Hear and What Americans Really Want ... Really. Dr. Luntz's insights into communication have made him a sought-after consultant for politicians, business leaders, and media personalities.

Main Idea

WIN: The Key Principles to Take Your Business from Ordinary to Extraordinary by Dr. Frank I. Luntz explores the essential communication skills that differentiate top performers in various fields. Through stories and examples, Luntz elucidates how exceptional communication is pivotal to success in politics, business, sports, and media. He outlines nine essential principles of winning, known as the Nine P's: People-Centeredness, Paradigm Breaking, Prioritization, Perfection, Partnership, Passion, Persuasion, Persistence, and Principled Actions. These principles serve as a guide for anyone looking to elevate their performance and achieve extraordinary success.

Table of Contents

1. Introduction
2. What Is a Winner?
3. The Nine P's of Winning
4. People-Centeredness
5. Paradigm Breaking
6. Prioritization
7. Perfection
8. Partnership
9. Passion
10. Persuasion
11. Persistence
12. Principled Action
13. Conclusion

What Is a Winner?

A winner possesses a unique set of attributes that set them apart from everyone else. According to Dr. Luntz, winners have the ability to grasp the human dimension of every situation, know what questions to ask, and see challenges and solutions from every angle. They distinguish the essential from the important, communicate their vision passionately, and move forward when others retrench. Winners connect with others spontaneously and have a passion for life's adventures. They are willing to fail and have the fortitude to try again, believing in luck and good fortune while loving life itself.

“The ability to grasp the human dimension of every situation.” – Dr. Frank I. Luntz

Winners also exhibit a set of fifteen attributes that Dr. Luntz believes are fundamental to success:

• The ability to grasp the human dimension of every situation
• The ability to know what questions to ask and when to ask them
• The ability to see what doesn't yet exist and bring it to life
• The ability to see the challenge, and the solution, from every angle
• The ability to distinguish the essential from the important
• The ability and the drive to do more and do it better
• The ability to communicate their vision passionately and persuasively
• The ability to move forward when everyone around them is retrenching or slipping backward
• The ability to connect with others spontaneously
• A curiosity about the unknown
• A passion for life's adventures
• A chemistry with the people they work with and the people they want to influence
• The willingness to fail and the fortitude to get back up and try again
• A belief in luck and good fortune
• A love of life itself

The Nine P's of Winning

Dr. Luntz introduces nine principles that are crucial for winning at any level. These principles are: